51 - Selling the Transformation? Here’s Why That Works for Some Clients... And Repels Others

You've heard it 100 times: "Sell the transformation".

And while that can obviously work for some clients (it's a saying for a reason), for others- it can actually create resistance.

In this episode, you'll hear...

• Why your clients don’t all make decisions the way you do- depending on their subconscious money patters
• How different buyer personalities respond to different types of messaging 
• Why understanding this helps you handle objections before they even come up
• And how to use this lens to create sales copy, discovery calls, and webinars that speak to more of the right people- without adding complexity 

If you've ever felt frustrated by potential clients who don't seem to make buying decisions the way you do- this is the episode for you!

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Connect with Lauren on Instagram @laurenmonique.business