#7 AI as a creative partner - Gilles G. Vidal - CEO and Head of Creative - Azart & Co

In this episode, I’m joined by Gilles G. Vidal, a visionary creative director with over 30 years of experience in music, television, and branded content.

Together we discussed questions around:

• Is AI going to replace my creativity?
• How can AI generated content feels human and authentic?
• How to cope with copyright issues?
• Is it challenging for his client to accept AI generated content?

He is passionated and he taught himself how to prompt, spent nights testing tools, and learned to speak the “language” of each AI model, always testing and learning new features.

It is still a challenge, technology evolves really fast, but he will explain to us how he managed to stay up to date.

Each and everything insight in this discussion is great to take !

You can take a look at the work he has done and that we have discussed during the podcast:

• Fully AI generated video campaign for Mubadala (without touching a camera): https://vimeo.com/1050723565/59ee79d02c. Amazing, right ?
• GG Showreel: https://vimeo.com/1079784926/0b874aa471
• His portfolio: https://drive.google.com/file/d/1w2BiZBCpvNFDzKxxb0HjK4oPWGnnP2Y-/view

If you’re still on the fence about AI in creativity, this episode will shift your perspective.

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