#1 Building and scaling an impactful AI Lab - Audrey Libert - IAG (British Airways)

How to build an AI Lab that delivers business impact?

This is what this first episode is all about, with Audrey as an inspiring guest !

After starting her career in consulting, Audrey decided to dive into the fast-paced world of startups, eventually becoming VP of Transformation at Checkout.com. There, she played a pivotal role in its growth, helping it scale into one of Europe’s most impressive success stories.

Less than 2 years ago, she took on the challenge of creating an AI Lab at IAG (the group behind British Airways, Iberia, Vueling and Aer Lingus) from scratch—and that's the story I wanted to unpack during this interview.

This episode is a true masterclass and here are 3 of the many learnings she shared with us:

• The team is the heart of the Lab's success: Focus your energy on finding the right talent, finding the right balance between externalizing and internalizing the product development (definitely a 1B dollars question in the GCC region) and keeping people engaged for the long term
• Keep a startup mindset: efficiency, methodology and excitement are key
• Prioritize, prioritize, prioritize: At the end of the day, you want AI to make a real impact on the business. Take the time to assess the objectives and potential of each product. "AI" may be the buzzword on everyone’s lips, but it’s not the solution to all challenges. The build and maintenance of AI products are costly and can often be replaced by a process rework

Thank you, Audrey, for this masterclass on AI Labs, your refreshing perspective, and your boundless energy. I’m confident it will inspire many people to explore this exciting path !

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