What You Need to Know About GA4 – The Next Google Analytics - Mercer
- Author
- Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing
- Published
- Wed 19 May 2021
- Episode Link
- https://www.theagentsofchange.com/393
Like an aging car, as it gets older, you start adding things to it to keep it fresh. The same can be said for Google Analytics. Google has rolled out Google Analytics 4 as the future gold standard when it comes to measuring your brand, including clicks, views, etc.
On today’s episode, our friend Chris Mercer returns to the show to tell us what every marketer needs to know about the new GA4, how it differs from Google Universal, and how it will change the way you’re measuring your marketing efforts.
