What Does Influencer Marketing Look Like In the Real World? – Mike Allton

Influencer marketing could arguably be traced all the way back to the 1800’s when the Conklin pen company wisely and creatively asked Mark Twain to say some nice things about their products. Influencer marketing has come a long way since then, especially if you’re a Kardashian. But just going for the big name is not necessarily the best strategy, says Agorapulse’s Mike Allton.