How to Build Influence with Twitter - Mark Schaefer

Twitter is a powerful place to build influence, attract more of your ideal customers, and drive qualified traffic to your site. 

So why aren't you taking advantage of it?

In this week's episode, Mark Schaefer, author of four best selling marketing books including the Tao of Twitter, shares with us some of the best ways to connect with more of the people who will build your business.

You'll walk away with an understanding of how to use Twitter lists, how and when to use Twitter ads, and how to uncover your best customers with Advanced Search.

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