A Marketer's Guide to Facebook Groups - Josh Stanton

Let’s say you’ve already heard about the benefits of Facebook groups from other business owners and now you want to try your hand at using it to promote your brand, products, and services as well.

Once you decide why and how you’ll use the group, it’s a good idea to set up some rules and parameters for potential members to adhere to. You can even require they answer a series of questions before you determine if they’re a good fit for the group. Proper vetting is important because the success and growth of your Facebook group really depends on consistent engagement in the group.

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