Vogue Makes Met Gala Its Super Bowl

Vogue capitalised on The Met Gala to drive traffic, subscriptions and sign-ups across multiple platforms. Adweek’s Mark Stenberg joins host Charlotte Henry to discuss the strategy and how it might play out across Condé Nast.* How Vogue’s Met Gala Coverage Generated 100,000 Newsletter Sign-Ups - Adweek* Medialyte* Mark Stenberg on Twitter* Charlotte Henry on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com