Time for a Health Claims Checkup?

Health-related advertising claims are held to a higher standard of proof than other claims. For health-related claims, a “reasonable basis” requires advertisers to provide competent and reliable scientific evidence (CARSE). In this episode, your hosts Annie and Eric dig into the weeds of National Advertising Division cases on GLP-1, claims that certain foods could “boost brain health,” performance claims like “live longer” and “jump higher,” and other drug and dietary supplement claims, including those targeted to creating a “calm mood” in children.

Key Takeaways

00:00 Introduction to the National Advertising Division

00:56 Health Claims Overview

02:22 Regulatory Guidance on Health Claims

05:17 Competitor Challenges in Health Claims

08:38 Nutritional Claims and Evidence

11:31 Dietary Supplements and Drug Claims

14:24 Case Studies on Dietary Supplements

15:46 Advertising to Different Audiences

19:07 Claims in Sports Performance Products

22:26 Pain Relief Products and Evidence

23:51 Oral Care Products and Claims

28:36 Final Tips and Conclusion

The post Time for a Health Claims Checkup? appeared first on BBB National Programs.