Episode 25: Robert Cialdini, The Godfather of Influence

Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as The Godfather of Influence. His books, including Influence and Pre-Suasion, have sold more than five million copies in 41 different languages.

TIMESTAMPS

01:45 First encounter with influence

04:30 Principle of Unity

14:20 Principle of Social Proof

18:50 Principle of Reciprocation

21:25 Principle of Scarcity

24:20 Cialdini Institute

26:25 Principle of Authority

29:50 Principle of Liking

32:50 Principle of Commitment and Consistency

35:30 Pre-Suasion

38:00 Growing up in Post-war Milwaukie

42:20 Favorite childhood memory

48:10 University and writing The Influence

51:10 Influence at Work

53:15 Blitz