How are you presenting yourself to the world? Are you opening up your windows and yelling good morning to the world, or are you quietly admiring the view? Are you impatient, creating your own stepping stones, or are you patient, waiting for the water to recede? Do you wear clothes to stand out or blend in? Do you choose clothes to look like you’re in the know, or because you like the comfort? All of these things add up to your personal brand. There is no right or wrong, no black and white. It’s about getting ‘conceptual’ about who you are.