Turn customers into influencer marketers with Neel Grover, Founder of Indi.com and past CEO of Buy.com - EP12

What you’ll learn:

A seasoned eCommerce leader and startup founder tells owners of consumer brands how they can take more ownership of their brand image and connect to their audiences on a deeper level. Plus, you’ll get insights into how to turn customers into a powerful sales channel for your business.

About our guest:

Neel Grover is a seasoned eCommerce leader who has led great teams at multiple fast-growing companies. He ran the 3rd largest marketplace in the U.S. with over $5 Billion online sales and over 20 million products from 7,000 retailers. He also ran a top fashion marketplace with over 1,000 brands integrated. Upon becoming CEO, Grover turned Buy.com into a company that was losing almost $100 million per year into a company with 13 consecutive profitable quarters, competing with Amazon on every product. He has now founded Indi, a SaaS Engagement Cloud that helps brands initiate their customer engagement directly in their digital properties rather than in social media as social media platforms are seizing control of customer engagement and data.

Key takeaways from this episode:

• Lessons from a lawyer: how Neel’s law background influenced his business decisions – 3:18
• The journey towards becoming a CEO of a $600 million-dollar revenue company – 4:52
• The shift from a large company to startup: what you need to know as CEO – 6:04
• How to turn a business around: from major loss to major gains – 7:31
• Innovative ways for competing against the giant: Amazon – 9:50
• Is it a good idea to help your competitors by sharing your business model? – 12:07
• A new perspective on Social Media is and how to utilize it as a business – 13:11
• How to use Indie to approach Social Media and Affiliate Marketing differently to drive sales for your business – 15:54
• How to integrate video testimonials into your D2C site and why it matters – 19:17
• The importance of investing in your D2C Channel for long-term rewards – 20:37
• The day-to-day sales process for acquiring new customers as a startup – 24:34
• One of the biggest challenges for acquiring new customers as a startup – 25:53
• The most important factor to focus on when growing a D2C business – 28:06
• Neel’s biggest business win in the past year – 29:53
• One actionable business step to take to help your company – 31:05

Get in touch with Neel: Visit www.Indi.com or email [email protected]

Need more expert advice? Learn more at www.retailband.com

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Want more information? Listen to EP8 of the Page 1 Podcast for more insights into growing your D2C Channel