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The New Cold War? What Tariffs Really Mean for U.S. Businesses

Author
Luke Peters
Published
Thu 17 Apr 2025
Episode Link
http://retailband.com/the-new-cold-war-what-tariffs-really-mean-for-us-businesses

In this episode, Luke Peters breaks down what most business owners and investors are missing about the new wave of tariffs on China. This isn't just a trade dispute—it’s a global reset in how business is done.

You’ll learn:

  • Why this is not about leveling the playing field—it's about national strategy

  • The real reason behind rising tariffs and what the administration is signaling

  • How U.S. businesses importing from China are at serious risk if they don’t adapt

  • What Scott Bessent's remarks reveal about the shift from Wall Street to Main Street

  • Why this could mark the start of a new Cold War—and how to prepare your business

If your company relies on imports, global sourcing, or margin-sensitive models—this episode is your wake-up call. Move fast. Adapt smarter.

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