The Digital Content Marketing Strategy Playbook with Bernard Huang EP78

How to Write Dominating SEO Ranking Content + How to Successfully Bootstrap Your Business

SEO has for a long time been a defining factor when it comes to content marketing for brands. It is crucial for ranking on that coveted first page of Google search results. But what if you’re doing it wrong by thinking it will do it all to market your brand?

In this episode of the Page One Podcast, Luke Peters speaks with Bernard Huang, the co-founder at Clearscope. Clearscope is an AI-powered platform that helps brands create higher quality content and drive more organic traffic. He explains the importance of creating highly relevant content that targets the right audience on specific platforms.

Listen in to learn why Google is set on promoting user intent and converting content rather than clickable content. You will also learn about the difference between bootstrapping your business and taking on an investor.

Key Takeaways:

• Factors to consider when thinking SEO for your product that goes beyond the content you put out.
• Understanding Google’s future SEO strategy that will highly depend on user experience and results.
• How to overcome the competitive barrier by choosing an underserved niche that is SEO focused.
• How to successfully bootstrap your business rather than take on investors.

Episode Timeline:

• [1:43] Bernard explains how Clearscope helps check if your content has accurately covered the subject matter.
• [4:34] How to align your content with user intent and Google to have higher chances of ranking on the first page.
• [7:16] Why content won’t do it all to help rank your product in search.
• [10:23] The factors to put into consideration when creating content for your brand, especially in its early stage.
• [14:49] Understanding the mistakes you should avoid when creating content for your brand.
• [18:54] Bernard explains what Google’s present and future look like for SEO and content searchability.
• [27:35] He narrates a story of one of his clients who successfully chose a less competitive niche to market his brand through content.
• [32:23] Bernard’s advice of whether to bootstrap or take on investment when looking to grow your business.

Quotes:

• “The difference between bootstrapping and taking on investors is your own awareness of what kind of company you want to build, and why you want to build it that way.”- Bernard [37:57]