The Amazon Recipe for Business Growth - Jamin Arvig Ep 74

Understanding How to Sell and Succeed on Amazon with Jamin Arvig

What does your performance on Amazon and other marketplaces look like? It is crucial for your business to be on the best fulfillment methods through a well-thought-out strategy for you to be successful in selling your products online.

In this episode of the Page One Podcast, Luke Peters speaks with Jamin Arvig, a thought leader in the world of Amazon who has spoken on Amazon topics at many industry conferences. He is the chairman of the YPO Amazon Group and is one of four co-founders of OnlineMerchantsGuild.com, which is a trade association that represents sellers and vendors on Amazon. He’s the co-founder of AI commerce which powers profitable growth for manufacturers brands, large resellers that are trying to own the online channel before they’re disrupted. Jamin also founded US Waters Filters, the leading online source for water and air filtration products.

Listen in to hear as Jamin explains the different sales options that exist in marketplaces and their distinct shipping options.  You will also learn how the Amazon algorithm works and the efforts you can make to drive traffic towards your products.

Key Takeaways:

• The benefits of using FBM selling and shipping options over Amazon.
• The importance of getting the Amazon prime badge to help boost your traffic and sales as a 1P vendor.
• The benefits of establishing and improving the product, marketing, and fulfilling differentiators to keep winning on Amazon.

Episode Timeline:

• [2:11] Jamin describes the capabilities he provides to succeed on marketplaces like Amazon in the US and abroad.
• [4:19] Understanding the difference between 1P and 3P and FBA and FBM and how they all play together in marketplaces.
• [9:15] Why Amazon is the best option for selling and shipping small and light products considering their next day service.
• [14:58] Factors to consider when choosing either 1P and or 3P selling and shipping options.
• [19:47] How the Amazon system works to drive traffic to 1P and 3P vendors.
• [25:05] Why Amazon isn’t likely to give ground in the next five years.
• [29:11] The Amazon ‘recipe’ to success through smart cost lowering and advertising.
• [33:39] Jamin explains important marketing differentiators that you can apply to drive traffic to your product on Amazon.
• [36:35] The challenges of having a prime badge that makes a seller fulfilled prime account beneficial.

Quotes:

“There are ways to drive traffic with the content and there are ways to drive conversion rate depending on how the content is written.”- Jamin [35:07]