Sales Team Management Secrets and Leadership Lessons – Bridget Lasda EP75

How to Drive for Sales Teams’ Accountability and Distributor Sales with Bridget Lasada

How are you driving for good sales leadership and accountability in your company? A great sales team is able to account for their progress and challenges with each other.

In this episode of the Page One Podcast, Luke Peters interviews Bridget McCarthy Lasda, the Chief Customer Officer of King Juice Company- the owner of Calypso brand of lemonades, limeades, and teas. She’s a knowledgeable executive with a demonstrated history of working in the food and beverage industry and brings 18 years of experience to her current role. She talks about her tremendous experience having worked with big companies like Coca Cola and Heineken sales teams.

Listen in to learn the importance of delegating tasks and giving people opportunities to do a great job as a sales leader. You will also learn why a small company like Calypso finds it advantageous to work directly with distributors over retailers.

Episode Timeline:

• Creating sales teams’ accountability tools to share their progress and the challenges they’re facing.
• The importance of delegating tasks as a good sales leader and giving people opportunities to do the job.
• The difference between working with a big company and a small company’s sales team.
• The infrastructure benefits of distributors over retailers for a small sales team.

Quotes:

• “For your sales team to grow sales, then you have to show that accountability and you have to be relentless on that follow-up and holding people accountable.”-Bridget [17:42]