Promotional Products Industry Insights –Importance of Design Patents, Investor Partnerships, and made in the USA products – Mike Watts, CEO of LoveHandle – EP16

What you’ll learn:

A 6-time serial entrepreneur, Mike Watts, joins us on the show to take us through the process of creating a promotional product. He also shares the secrets to competing against an industry-leader, to building successful teams (6 times running), and to developing strong inventor partnerships.

About our guest:

Mike is founder and CEO of LoveHandle, an American Manufacturer of patented smartphone grips with over 30 full-time employees. Mike has three consecutive multi-million dollar startup companies totaling over $50 million in retail sales.

Key takeaways from this episode:

• What makes Love Handle unique and innovative — 1:19
• The value of taking risks and jumping into the unknown as a successful entrepreneur — 5:11
• Breakdown of LoveHandle’s sales channels — 10:14
• How to get into promotional products and develop that side of the business — 14:12
• Understanding the consumer behind a promotional product — 17:31
• How Mike scaled and grew 6 successful businesses: have and build a great team — 19:52
• More than just a consumer product company: graphic design, product invention, and marketing — 23:20
• Partnering with inventors to develop new products — 30:36
• Designer Patents, being first to market, and starting the journey — 36:00
• Takeaway Advice: selling and standing out at tradeshows — 39:21

Get in touch with Mike: LinkedIn

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