Product Information Management (PIM) the Salsify way – streamline product launches & enhance content with aggregated analytics - Jason Purcell EP21

What you’ll learn:

How do you unify your online and offline presence? How do you merchandise your products online? How do you manage your sales assets across all retailers and synchronize your entire eCommerce activity? Today we learn about Salsify, a company that not only simplifies the digital product launch process, but measures the sales success of your creative content and product assets. Today, you learn how to manage your company’s digital shelf.

About our guest:

Jason Purcell is the Co-Founder and CEO of Salsify. Before Salsify, Jason ran Endeca’s e-commerce business. He was with Endeca almost from the beginning as employee #24 and helped grow the business to its $1B+ exit.

Key takeaways from this episode:

• What is a PIM?
• What is the digital shelf?
• What makes Salsify different?
• Salsify stats (employee count, international locations, customers, etc.)
• Salsify’s Annual Event: Digital Transformers Summit
• Scaling Salsify with self-funding before taking on VC Funds
• Key challenges brands face when building their digital shelf
• Aggregated data to create a brand’s full digital story
• Gaining competitor comparative data
• Salsify onboarding and channel integration
• Type of companies that need a PXM
• Uploading a new product image on retailers in less than a minute
• Best advice and strategies to improve your digital shelf