Niche Made To Order Products & Leveraging Oprah’s Favorite Things List - Kim Strassner - EP 52

The Strategies of Starting and Managing Profitable Businesses During the Coronavirus Pandemic.

What does it take to run a seasonal business that is prone to any disasters like the COVID-19? What if there are effective strategies that can change people’s minds about buying even though their reasons for buying change?

In this episode of the Page One Podcast, Luke Peters speaks with Kim Strassner about her business and how it has been affected by the pandemic. Kim is the co-founder of Words with Boards, an online gift shop that deals with unique wooden personalized and custom products.

Listen in to learn the online strategies that Kim has used during the pandemic to lift her company from making losses earlier in the year to make

profits now. You will also learn how to recognize a need that can turn into a profitable business opportunity.

Key Takeaways:

• How to use SEO on your website to attract buying customers without paid ads.
• How to take advantage of a need in a certain niche and start a profitable company to solve the problem.
• The importance of effective PR campaigns to build credibility and grow sales for your company.

Episode Timeline:

• [0:35] Intro
• [1:41] Kim describes their personalized products at Words for Boards all made in the USA and their tree planting initiative
• [2:30] She explains what makes their products different from any other in the market.
• [4:19] The effects of the COVID-19 pandemic on their business and the online strategies they have used to improve that.
• [7:33] How they started a face mask company when they saw a business opportunity.
• [9:03] How they generated $100k in sales in 3 weeks with their new company through word of mouth and press mentions.
• [11:42] She describes the manpower of her company plus the comparison of sales between the website and other means.
• [13:32] She mentions some of the PR strategies they have been involved in that brought immense sales and credibility.
• [16:02] She narrates the story of how she lucked out with focused and effective employees.
• [17:59] Why they plant a tree for each product purchased through their website as something they believe in.
• [19:49] How to communicate to your customers with authenticity during this time.

Relevant Links:

Websites: https://wordswithboards.com/ & https://qualitymasksupply.com/

LinkedIn: https://www.linkedin.com/in/kim-strassner-573624101/