New product launch formula and the Danby Appliance purchase and digital growth story – Jim Estill – EP29

What you’ll learn:

We all have our own leadership style, but what is leadership? Jim Estill shares his secrets to successful leadership and nonhostile work environments as a legacy leader in the tech and appliance industries. As an innovation driven CEO, Jim talks about how his passion for 2020 trends, technology, sustainability, and social justice all came together to create a more environmentally conscious mail and shipping system to combat climate change.

About our guest:

Jim Estill is a Canadian technology entrepreneur, philanthropist and CEO of Danby Appliances and ShipperBee. Danby Appliances’ latest product is Parcel Guard– a smart mailbox that stops parcel theft. ShipperBee is revamping outdated parcel shipping, increasing efficiency and saving 73.1% of the greenhouse gas per parcel shipped. Jim is the EY Entrepreneur of the Year 2019 Ontario winner.

Key takeaways from this episode:

• Introduction to Danby Appliances and new innovation ShipperBee—2:16
• Danby Appliances stats (employee size, warehouse size, & distribution channels)—5:44
• Innovation in the product lines and recognizing new growth opportunities—7:13
• Parcel Guard and Danby Fresh: combining tech, innovation, and 2020 trends to create new products and businesses—8:08
• How to stay relevant as a big, older, veteran business—12:23
• Competitive advantage strategies from a legacy business—13:48
• Jim’s business philosophy: fail often, fail fast, fail cheap—15:58
• The philanthropic endeavor to help Syrian Refugees that drove motivation at Danby—17:40
• ShipperBee: a sustainable way to mail and shipping with less impact on the environment—19:27
• The one leadership trait that leads to a healthy company culture—22:13
• How to grow a legacy business as the new CEO—25:42
• Innovation vs acquisition as a growth strategy—27:03
• A product launch strategy for old and new products—28:48
• Leadership tactics to drive results and motivate employees—31:16
• 3 key takeaways to help prioritize tasks, feed your energy, and maximize your time—34:47
• Jim’s habits and book recommendations that made him a better leader—40:00

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Episode References: www.danby.com + www.shipperbee.com + Time Leadership: Using the Secrets of Leadership for Time Management + The 22 Immutable Laws of Marketing + Influence: The Psychology of Persuasion

Contact Jim Estill: www.JimEstill.com

Contact Luke: [email protected] + LinkedIn

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