Making a 3 year Business Growth Strategy Plan – 3HAG - Shannon Susko Ep95

3 HAG WAY: How to Develop a Plan and Build a Confident Team to Succeed in Business

Imagine having a business strategy that’s a well-thought-out plan and a culturally strong team to help you succeed. Having a prescriptive framework like the 3 HAG WAY to help you take the guesswork out of your business strategy and to lead your team with confidence.

in this episode of the Page One Podcast, we have Shannon Susko talk about the 3 HAG WAY methodology and how it helped businesses grow during the pandemic. Shannon has more than twenty years of experience building and leading high-growth technology companies in the financial services industry. She currently serves as a corporate director and a leadership coach helping CEOs and top executives in a variety of industries keep their companies on the path to growth and predictable profit.

Listen in to learn how to stop making assumption mistakes and instead adopt the habit of doing market research for facts. You will also learn the vitality of growing a confident team to help you be a confident leader and take your business to the next level.

Key Takeaways:

• The importance of having the patience to build the execution plan and the team.
• How to collect information and do market research regularly to always have facts, not assumptions.
• How to have a thought-out plan to reach business success by utilizing a crisis like the pandemic.

Episode Timeline:

• [2:53] How to execute the 3 HAG WAY methodology in business during the pandemic.
• [5:29] How to wrap all the systems around the strategy by executing the plan and growing the team.
• [10:49] How the 3 HAG WAY aligns the team with the business’s plan and makes things more objective.
• [13:27] The mistake of assumptions that many businesses make instead of focusing on the facts.
• [18:00] The benefits of having thorough and regular market research to have facts in your business.
• [20:25] How companies using the 3 HAG WAY became proactive in projecting and managing the expectations of stakeholders during the pandemic.
• [27:08] Shannon talks about her involvement with the Milo's Tea Company and how she helped turn it around during the pandemic.
• [35:28] The importance of planning and committing to growing your team to achieve your business goals.

Quotes:

• “Assumptions come from not doing the research in the market that we need to.”- Shannon [18:03]