1. EachPod

Lowe’s - How to pitch products, get In-store, and drive sales – Merchandise Services Team & other improvements made over the last year – EP19

Author
Retail Band
Published
Fri 13 Dec 2019
Episode Link
https://retailband.com/lowes-how-to-pitch-products-get-in-store-and-drive-sales-merchandise-services-team-other-improvements-made-over-the-last-year-ep19/

What you’ll learn:

Tim Gilmer has worked with Lowe’s for 25+ years as an expert in the hardware distribution industry. He gives valuable insight into sales, marketing, logistics, and merchandising strategies to get in store at Lowe’s—and stay there.

 

About our guest:

Tim works out of the Lamb, Britt, Gilmer & Associates corporate office in Gainesville, Georgia and is responsible for concentrating our sales efforts with home center chains and mass merchant accounts. Additionally, he is responsible for oversight of all aspects of category management for his departments and product lines at Lowe's including: Sales, Marketing, Logistics, and Merchandising. He was recently added to the Lowe’s Advisory Council.

 

Key takeaways from this episode:

  • Highlight of Tim’s 30+ years in hardware distribution — 1:31
  • LBG’s unique business model — 5:58
  • Company stats (employee number, warehouse sizes, etc.) — 7:30
  • Services LBG brings to your company — 11:22
  • Tariff strategy: how to work with Big-box retailers — 14:35
  • Most important sales tactic to help pitch your products to Lowe’s — 18:34
  • Key aspects to track once you’re in store to maintain sales — 20:54
  • MST, Merchandise Services Team, and Lowe’s associate—what are the differences? — 24:20
  • Internal Lowe’s changes and next stage growth strategies — 26:00
  • Strategies for helping Lowe’s associates sell your products instore — 26:50
  • Product packaging improvement insights — 28:48
  • Best sales channels for the hardware and home center industries — 34:10
  • Best strategy to get in store at Lowe’s — 36:20

 

Connect with Tim: LinkedIn

Need more expert advice? www.retailband.com

Positive thoughts? Leave us a review on iTunes

Want to connect? LinkedIn

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