Launching a Premium Sports Drink Brand — Inside Saps Original with Jordan Wilson

In this episode of The Eight Figure Product CEO, Luke Peters sits down with Jordan Wilson, founder of Saps Original, a high-end, early-stage sports drink brand that's redefining hydration.

They dive into:

• What makes Saps different in a saturated beverage market

• How Jordan is approaching customer acquisition and revenue growth

• The challenges of building a premium product from scratch

• Lessons from early wins, pivots, and go-to-market moves

If you’re building a physical product brand or thinking about launching in a competitive space—this conversation brings real insights from the trenches.