Inspired Home Show and IHA Rebrand - What makes a vendor successful at the International Home + Housewares Show? - Best Practices, Events & Booth Location - EP17

What you’ll learn:

IHA, the International Housewares Association, just went through a major rebrand and is now called the Inspired Home Show. We talk about all the new programs, features, and resources vendors can take advantage of to stay at the forefront of their industries and get the most out of their show experience.

About our guest:

Leana Salamah is the Vice President of Marketing for the Inspired Home Show (previously, the International Housewares Association Show). She has a bachelor's degree from University of Illinois and a Master’s in integrated marketing and Communications from Roosevelt University.

Key takeaways from this episode:

• Why IHA rebrand to Inspired Home Show and the realities of the marketplace — 3:17
• How does a Housewares consumer make a purchasing decision? — 4:10
• Inspired Home Influencer Conference: what is this NEW networking and educational event for vendors and how does it work? — 7:53
• Top 3 events for vendors to checkout at IHS — 11:31
• Is there a perfect place to be on the show floor and data on attendee show traffic — 20:24
• The IHS Marketing Kit and support options for vendors — 23:24
• What makes a vendor successful at IHS and why understanding the IHS attendees is crucial — 27:49
• Mark Atkisnson: sourcing missions to Vietnam for vendors and your resource to freight and shipping discounts —31:46
• CORE meetings: user group for best business practices and lessons — 33:04
• com – influencer developed products and crafted lifestyle content for vendors—34:08
• Inspired Homes Editorial Calendar – more lead time to submit product story ideas — 36:04
• Main takeaway: what to expect from IHS this year — 38:22

Get in touch with Leana: [email protected]

Get your IHS Marketing Kit: www.inspiredhomeshow.com/marketing-kit

Access Inspired Homes Editorial Calendar: www.housewares.org/consumers

Need more expert advice? Learn more at www.retailband.com

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