Importance of digitalization of your sales strategy and personalized marketing during the COVID-19 pandemic - Jean-Philippe Persico - EP37

What you’ll learn: 

In a world where social distancing is government mandated, businesses must change the way in which they interact with their customers. On today’s episode, we talk with JP Persico, Director of Innovation and Strategy at Bosch USA, on the importance of not only digitalizing your sales channel but of humanizing your online communication with clients.  

About our guest: 

Jean-Philippe Persico leads corporate development and strategy initiatives in the automotive aftermarket division at Bosch in North America. He thrives by finding disruptive services and product ideas and execute them through all phases of development and launch. JP recently launched an ecosystem initiative which is built on a mix of venture investments and internally developed solutions, to create the maximum value for Bosch’s customers. All these initiatives help the organization digitally transform the Bosch business to be nimble and future proof in an everchanging market landscape. 

Key takeaways from this episode: 

• Why building a new buying experience for customers—using innovation, digitization, and transparency—will help the automotive industry power through this emergency—3:10  
• The power of empathy in response to the coronavirus crisis—8:45  
• How the coronavirus is affecting different sectors of the automotive industry—9:42   
• Why now is not the time to sell, but to listen—10:20  

• Strategies to rethink your marketing approach when your industry is experiencing layoffs and closures due to COVID-19—12:02  
• How to better serve your customers when in-person is no longer an option—17:40 
• Partner venturing: how to leverage tools from multiple businesses to problem-solve and build solutions for your brand—19:46 
• How to use passive listening to learn about your customers’ good experiences with your product—24:50 
• JP’s advice to CMO’s, business owners, and marketers on how to standout and rise above the noise—28:09 

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Episode References:  Sprinklr 

Contact Jean-Philippe “JP” Persico: LinkedIn 

Contact Luke: [email protected] + LinkedIn  

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