How VHC Brands rose from the ashes and was shipping 10 days after a business destroying fire – Home Textile Industry & ERP Insights – Product Launch Strategies for 6,000 SKUs – Ken Kline - EP20

What you’ll learn:

A fire destroyed the core business of VHC Brands just as they company was about to enter Q4. But this didn’t stop Ken and his family from growing the business into a 6,000 SKU, eCommerce powerhouse. He gives us advice on how to lead a team through a fire, literally.

About our guest:

Ken Kline is a family business owner, long time home textile importer from both India and China, bootstrap wholesale ecommerce marketplace supplier. He has a wife, three kids, one dog and one cat, and does all the cooking. When Ken was asked about his life, he said “It's nothing like that show on Netflix, relax. LOL”.

Key takeaways from this episode:

• Ken’s path to business ownership — 4:00
• The idea that sparked VHC Brands — 7:33
• The VHC category lineup — 8:02
• VHC stats (employee number, warehouse sizes, departments, etc.) — 9:17
• Own your eCommerce brand with in-house content creation and SEO — 14:00
• How niche and new wholesalers can break into a market with eCommerce — 16:30
• Sales Channel breakdown — 17:54
• NetSuite and managing international warehouses — 22:55
• Supply chain and sourcing roadmap for 6,000 SKUs — 25:35
• How to manage content and review SKU assets across all eCommerce channels — 31:40
• Product launch strategy for 6,000 SKUs — 34:10
• Recovering a business after a fire destroys everything — 41:59
• Key Business Takeaway — 51:43

Connect with Ken: [email protected]

Need more expert advice? www.retailband.com

Positive thoughts? Leave us a review on iTunes

Want to connect? LinkedIn