How to strengthen customer relationships and maintain a strong brand through a pandemic - Kevin Walker - EP35

What you’ll learn:

What is your brand promise in wake of a pandemic? What is your brand relationship to your customers and the market in the time of a crisis? Brand is more important now than ever, which is why we cover brand strategies and communication tools and tactics businesses needed brand crisis solutions during these trying times.

About our guest:

As a teenager, Kevin Walker rebranded a small gift shop in Washington D.C. and doubled its revenues in one year. Since that time, he has been providing successful brand strategy solutions to some of the most demanding clients in the world. He is now the President of Boardwalk, Inc., an agency that “positions brands for enduring success in a world of rapid change”.

Key takeaways from this episode:

• How Boardwalk, Inc. creates meaningful bonds between brands and their markets—1:50
• Boardwalk, Inc. company stats (number of employees, etc.)—4:42
• Shifting focus: ROI short term vs. ROI long-term approach—5:40
• Sales process + how boutique agencies acquire new clients—6:45
• ROI Forecast: how long does it take to see ROI from a new brand strategy—9:42
• The importance of building a strong brand before a crisis—11:54
• Rebrands: strategies, tactics, and timelines—13:28
• Steps to staying connected to customers during a pandemic—14:55
• What is a brand? What is a brand strategy? —17:40
• The biggest challenge of executing brand strategy and how to solve it—21:08
• Best channels to communicate with customers during a pandemic—25:00

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Episode References: Boardwalk, Inc. + A Brand is a Promise Kept + The New CEO’s Branding Handbook

Contact Kevin Walker: [email protected] + LinkedIn

Contact Luke: [email protected] + LinkedIn 

Listen, Subscribe, Review: Apple Podcasts + Spotify Podcasts