How Tim Case founded BakerStone and scaled the business internationally, but then lost ownership control and what he learned - EP15

What you’ll learn:

Today we hear an inspiring, yet cautionary, tale from a startup founder who lost his company from equity dilution. Tim Case shares his story and gives early stage entrepreneurs invaluable advice on how to create an innovative product and scale a business with little starting capital.

About our guest:

Tim Case is a serial entrepreneur who has been cooking and inventing since he was twelve years old. Through the combination of his inquisitive nature, engineering mindset and passion for gourmet experiences, he was able to develop, patent and launch—via Kickstarter—the award-winning Pizza Oven Box under the company BakerStone (all while working as a business banker).

Key takeaways from this episode:

• The BakerStone Background Story — 3:38
• Conceptualization and innovation behind Pizza Oven Box —6:16
• Using Kickstarter for proof of concept and lead for industry contacts — 7:38
• Product to market timeline — 8:45
• Growth of founders and equity stake investors — 11:32
• Founder relationships and what each person brought to the table — 12:54
• Peak growth point and sales percentages as an early stage startup — 16:23
• Key marketing angle when launching a product — 20:30
• Diluted equity stake and change in partnership — 21:28
• Founder Advice: What would Tim do differently in hindsight — 22:31
• Determining startup profitability — 26:06
• Selling in-store: challenges and lessons — 28:17
• Arbitration and a change in ownership and upper management — 30:33
• Invaluable advice from a serial entrepreneur — 31:53

Get in touch with Tim: LinkedIn

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