How the Father Daughter Duo of The Companion Group utilizes private label & patent protection to avoid channel conflict – Leah Belzer-Adams – EP26

What you’ll learn:

This week on the Page 1 Podcast, we’re breaking down the IP process—from how to decide when to get a patent to building it into a company’s product creation process. We also dive deep into the Private Label industry with the help of our guest, Leah Belzer-Adams.

About our guest:

Leah Belzer-Adams is the COO of The Companion Group. Leah is unintentionally taking over a housewares business founded by her dad, Chuck Adams. The business was never meant to be a family business, but Leah came to help the company one summer and fell in love with both sales and the consumer product industry! Innovation is her company’s bread and butter and she finds it incredible to be a part of a company that's such a thought leader in the industry.

Key takeaways from this episode:

• The CG’s “head-to-toe” approach to product design and manufacturing—2:10
• A breakdown of CG’s product categories—3:30
• Private label as an online channel conflict strategy—5:00
• The Companion Group stats (company size, departments, warehouses, etc.)—5:45
• How CG uses 3D printers to make products in 24 hours and cut production costs—7:10
• Sales channel breakdown: in-store versus online sales—11:06
• Key in-store clients—12:00
• The CG’s quick-to-market product launch strategy—17:13
• IP advice from a company with over 90 patents—23:30
• Steps on how to create a more patentable product—25:00
• Biggest lesson from a veteran consumer product company—29:58
• A young professional’s take on how to remain relevant—32:46
• How to develop talent within your organization—35:10
• One habit to make you a better leader—36:34
• Most influential book for entrepreneurs to read—39:29

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Episode Links: https://the-companion-group.com/

Contact Leah Belzer-Adams: LinkedIn + [email protected]  

Contact Luke: [email protected] + LinkedIn

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