How Newton Baby bootstrapped to profitability with performance based marketing – Aaron Zagha - EP41

What you’ll learn:

Our guest today is a marketing maverick. Aaron Zagha, CMO of Newton Baby, has his finger on the pulse when it comes to the latest trends in marketing—an industry we all know is being rocked by COVID-19. Aaron reminds us of the importance of adapting to consumer behavior and understanding your product market. Plus, you will gain new ROI strategies and top tools to help run your Omnichannel business.

About our guest:

Aaron Zagha is currently the CMO of Newton Baby, a leading crib mattress and baby brand. He was formerly Head of International eCommerce for Teleflora.

Key takeaways from this episode:

• Newton Baby’s unique selling proposition—1:25
• How to hit sales numbers with new ROI strategies—2:30
• The influence of coronavirus on customer behavior, sales, and marketing changes for Newton Baby—5:51
• Newton Baby stats (employee count, company footprint, etc.)—7:18
• Aaron’s top news sources and tool recommendations to help you run your CPG business—8:25
• How to acquire Influencers and negotiate rates—10:00
• Top ways to generate UGC through YouTube and Instagram—12:08
• Optimize your affiliate marketing channel with this platform—14:10
• An affiliate marketing strategy that finally makes sense—15:20
• How to leverage partner marketing as a single-product company—20:15
• Tactics and new ways to grow your email list—21:20
• Newton Baby’s content marketing strategy and unique approach to blogging —25:50
• Why Newton Baby decided to self-fund and opt out of VC Funds—28:35
• The downside and upside of running a self-funded company—29:20
• How important is it to grow social? Aaron’s take—31:30

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Episode References: Newton Baby + Rockerbox + ShareASale

Contact Aaron Zagha: LinkedIn

Contact Luke: [email protected] + LinkedIn 

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