How Dansons innovative Wood Pellet Grills aggressively grew it from 12 to 200 staff in multiple distribution centers in 5 years - Jeff Thiessen - EP23

What you’ll learn:

Dansons has seen massive growth in the last 5 years, scaling the company from 12 to 200 people. On today’s episode, we learn about Dansons speed-to-store product development process along with the aggressive expansion of distribution centers in anticipation of a push for more online sales.

About our guest:

Jeff Thiessen is the President of Dansons, the manufacturer of Louisiana Grills, Pit Boss, Wood Pellet and Kamado Charcoal Grills. Jeff has worked along-side his father and brother to take Dansons from a 12-person company to a 200 employee, international powerhouse. Dansons offers the broadest product offering in the industry and continually launches innovative products into the marketplace.

Key takeaways from this episode:

• How Dansons evolved into what it is today—2:45
• The brand and channel strategy behind Dansons continued growth—5:24
• Dansons stats (distribution, warehouses, employees, etc.)—9:20
• The secret to Dansons aggressive growth in the past 5 years—10:56
• How trust, faith, and execution are the foundations of Dansons’ ability to scale quickly—13:37
• Dansons in store strategies for Walmart, Lowe’s and other big box retailers—16:27
• Percentage of online vs in store sales + 2020 online sales strategy—19:14
• New Dansons product line in 2020 + Dansons massive SKU count—25:51
• Product development: forecasting trends, collaborating with retailers, & listening to customers—27:03
• The 3-pronged distribution strategy behind a push for online sales expansion—30:29
• 3 key takeaways for growing a winning organization—35:41
• 2019 company recap: Dansons’ biggest win—41:06

Episode References: FREE evaluation of online sales strategy + TraQline

Contact Jeff Thiessen: LinkedIn + Dansons + Pit Boss

Contact Luke: [email protected] + LinkedIn

Listen, Subscribe, Review: Apple Podcasts + Spotify Podcasts