How a passion for cooking became the Abbio Cookware D2C Brand - Jonathan Wahl EP72

Affordable professional-grade cookware – with Jonathan Wahl

Episode Summary Do you have a passion for home cooking but can’t afford high-quality equipment? With Abbio, you can take your home cooking to the next level without breaking the bank. In this episode of the Page One Podcast, Luke Peters speaks with Jonathan Wahl about cookware, how he has managed to set his business apart from others, and running a successful Direct-to-Consumer business remotely. Jonathan is the founder and CEO of Abbio, a direct-to-consumer kitchenware brand. The business stems from his lifelong passion for home-cooking and the frustration of not being able to find high-quality, high-value cookware. Their mission is to inspire home-cooks by providing affordable high-grade kitchenware, recipes, and educational tools. Listen in to learn the importance of having a good team, how to plan a successful product launch, and how to leverage influencer marketing.

Key Takeaways

• Why having a larger cookware set doesn’t necessarily mean you’ll be more successful. • The importance of having a good team. • Understanding business systems for running a successful business remotely. • Understanding some of the important KPIs to track. • Understanding influencer marketing and managing engagements.

Episode Timeline

• [02:28] Jonathan tells us about “the set”, and how they’ve constructed their products to ensure durability and affordability. • [03:17] Jonathan talks about his team, distribution, and how he’s managing his business remotely. • [04:45] The three KPIs that are the most important to Jonathan and his business. • [06:35] Jonathan shares which business systems he uses to run the business remotely. • [07:43] Why Jonathan got in to kitchenware. • [09:53] Jonathan elaborates on where they do their sourcing and production. • [10:58] Jonathan explains why he decided to bypass Amazon and go Direct-to- Consumer. • [14:07] Jonathan’s strategy on launching products. • [16:33] How they’re doing influencer marketing, finding influencers, and managing engagements. • [19:22] The steps for a successful product launch. • [23:31] Building a remote team to be successful. • [26:31] Jonathan gives his views on the different variations of non-stick pans and the health safety of their non-stick pans. • [29:02] How their non-stick pans were constructed to facilitate food searing. • [31:06] Their biggest win this year, and the lessons they learned.

Quotes

“It’s making sure that you come into the market with an incredible product and then getting feedback from your customers validating that it is, in fact, an incredible product.” – Jonathan Wahl