How a Husband and Wife Team Sold Their House to Build A Startup. Then The COVID19 virus Hit – Karina Rabin – EP43

What you’ll learn:

If you own a small business or startup, you most likely cut your marketing budget to extend you cash flow through this COVID-19 pandemic. You are most likely also figuring out how to pivot your marketing strategy now that your retailers are closed, cash flow is tight, and customers are turning to ecommerce marketplaces. On today’s episode, we interview a new business owner with a small company to talk you through these very issues.

About our guest:

Karina and Jared Rabin are the co-founders of a popular all-in-one picture hanging tool called the Hang-O-Matic. They sold their dream home in Orange County in order to self-fund their product and get it into major retail stores like Hobby Lobby, Menards, and Home Depot.

Key takeaways from this episode:

• What is the Hang-O-Matic? The tool you need in quarantine–4:50
• How Karina and Jared met and brought Hang-O-Matic to market—6:01
• Major Hang-O-Matic retail partners—7:14
• How Karina navigated third-party sellers driving down MSRP—8:18
• The impact coronavirus has had on Hang-O-Matic sales—10:10
• How a small retailer business shifts to ecommerce—10:52
• Why COVID-19 demands you shift your marketing focus and learn new skills as a business—11:45
• Increase ROI directly within retailer sites—13:56
• How to balance vendor IPO’s with long payment terms—15:14
• The unique licensing deal that doesn’t just deal with royalties—10:28
• Karina’s biggest fears and hopes as a small business owner living in a COVID-19 world—21:10
• Best marketing strategy for startups like Hang-O-Matic—23:01
• How to get a 100% buyer response rate with the right sales pitch—25:45
• Get into stores immediately with the right LinkedIn pitch—28:14
• Biggest lesson Karina learned by starting a business before the virus—31:53

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Episode References: Hang-O-Matic

Contact Karina Rabin: LinkedIn

Contact Luke: [email protected] + LinkedIn 

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