Home Depot Vendor Summit Takeaways – HD Online E-Commerce Sales - Geotargeting, Earnings, Sponsored Advertising, and Compliance - EP14

What you’ll learn:

Did you know 90% of the US population lives within a 10-mile radius of a Home Depot? In today’s episode your host shares key takeaways from the 2019 Home Depot Vendor Summit. Listen in, HD is a powerhouse player to help grow online sales.

About our guest:

Luke Peters, President and CEO of Retail Band, has 17 years of sales and product development experience in the home appliance space. A self-made entrepreneur and founder of 5 companies, Luke is skilled at taking a product from concept and bringing it to high-volume sales at Home Depot, Lowes, Walmart, and Amazon. Retail Band, Luke’s new venture, is a r-Commerce agency that works with brands to manage and accelerate online business through retailer platforms. He is also your host of the Page One Podcast, a twice-weekly Podcast featuring interviews with thought leaders on topics ranging from channel strategy, tariffs, influencer marketing, product launches, and eCommerce growth on big box retail sites.    

Key takeaways from this episode:

• Home Depot Stats: stock valuation, quarterly earnings, net profit margins, business model – 1:50
• CEOs’ instore sales tactics and HD top customer – 3:32
• Diversity Luncheon: HD’s networking event, training opportunities, what diversity means – 5:03
• HD’S push towards brand partnership – 5:29
• New Geotargeting for vendors – 6:15
• Avoid channel conflict on HD – 6:43
• Investing in HD team product training – 7:27
• Bring your team: compliancy, operations, marketing, sales, and supply chain insights – 8:45
• HD culture and PNL focus – 10:41
• New 2020 HD Marketing Solutions: Sponsored Advertising, Dynamic Marketing, SKU enrichment – 13:09
• HD is a key company to invest in (expand your reach beyond just Amazon) – 17:26
• Act now: HD’s marketing and advertising is underutilized, low barrier to entry – 18:10
• Develop a relationship with your Merchant – 18:16

FREE AUDIT HERE

Need more expert advice? Learn more at www.retailband.com

Positive thoughts? Leave us a review on iTunes

Want to connect? Follow us on LinkedIn or email [email protected]