High Payoff Activities: What CEOs Should Really Be Working On

Most founder-CEOs are stuck in the weeds—busy, overwhelmed, and still not moving the business forward. In this episode, Luke Peters breaks down what’s really holding you back: low margins, reactive thinking, and no system for focusing on what actually matters.

You'll learn:

• Why low margins are the root of burnout and chaos

• What “high payoff activities” (HPAs) actually look like

• How to shift your mindset from task manager to strategist

• Why hiring a true sales leader is often the #1 growth lever

• A simple way to execute strategy using OKRs

If you're grinding hard but not seeing results, this episode shows you how to get your time—and business—back on track.