From $7M to $280M — How Whisker Scaled Smart with Jacob Zuppke

In this episode of The Eight Figure Product Show, Luke Peters sits down with Jacob Zuppke, CEO of Whisker—the innovative brand behind Litter-Robot and other smart pet products. Jacob joined Whisker when it was a $7M company and helped scale it to over $280M by 2022.

This is a no-fluff conversation about:

• Transitioning from operator to CEO

• Building a scalable product roadmap

• Partnering with a founder without friction

• What it really takes to grow a product business at speed

If you’re a founder, product leader, or aspiring CEO—this is a masterclass in operational scale and smart product thinking.