EP5: How to Sell on Wayfair + Best Sponsor Ad Practices | Host Luke Peters, President & CEO of Retail Band (Solo)

In today’s episode, Host Luke Peters shares his personal experience using the Wayfair Sponsored Product (WSP) program and gives listeners tactical ways to increase important sales metrics, such as ROI, ACOS, and ROAS.

Luke Peters, President and CEO of Retail Band, has 17 years of sales and product development experience in the home appliance space. A self-made entrepreneur and founder of 5 companies, Luke is skilled at taking a product from concept and bringing it to high-volume sales at Home Depot, Lowes, Walmart, and Amazon. Retail Band, Luke’s new venture, is a r-Commerce agency that works with brands to manage and accelerate online business through retailer platforms. He is also your host of the Page One Podcast, a twice-weekly Podcast featuring interviews with thought leaders on topics ranging from channel strategy, tariffs, influencer marketing, product launches, and eCommerce growth on big box retail sites.

• What is a Sponsored Product? – 1:59

• History of advertising platforms – 2:53

• What makes WSP unique? – 3:51

• Tips on how to manage your WSP’s – 7:19

• How WSP will benefit your business – 8:02

• Best WSP practices – 8:55

Need more expert advice? Learn more at: www.retailband.com

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Want more information? Related post: 2 Reasons Why Wayfair Sponsored Products Is The Best Advertising Platform