EP4: How to Survive China Tariffs + Best Product Launch Practices | Paul Cosaro, CEO of Picnic Time

We sat down with Paul Cosaro of Picnic Time to discuss how he got into eCommerce, what his best product launching practices are (as well as pitfalls to avoid), and his advice for navigating the China tariffs. 

Paul Cosaro is a millennial father of 2 who was born and raised in Southern California. He is a USC Marshall School of Business graduate and worked as a management consultant in the Media & Entertainment sector for 3 years. Paul has owned his own eCommerce business, Truin Retail Group, from 2006-2011. During that time, he built and ran 3 eCommerce sites within 3 niche targets: tailgating, picnic, and camping. In 2011, Paul was given the opportunity to join the management team at Picnic Time, where he then sold his ecommerce business and jumped headfirst into the world of outdoor entertaining.

• Why it’s a good idea to diversify your retail channels – 7:57

• The most important skill Paul developed as a Business owner – 15:41

• Best product launch practices across multiple retail channels – 21:34

• How to convert sales on Big Box retail sites - 24:29

• The lost art of launching a product - 24:52

• The importance of D2C sales - 26:41

• China tariffs success story - 28:29

• Final piece of advice on how to scale your business – 33:51

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