EP3: How to Sell on Lowe’s Digital Platform + Online Sales Growth Tactics | Brandon Schmidt, eCommerce Account Manager of VCP

Our guest Brandon Schmidt, eCommerce Account Manager for Visual Comfort Products, helps us understand Lowe’s online digital platform, shares online selling strategies, and gives us tactics to manage product conflicts across multiple sales channels.

Brandon Schmidt is an eCommerce Account Manager for Visual Comfort Products, who is the largest decorative lighting manufacturer in the world. He was formerly an ATG Stores/Lowe's account manager and has taken this knowledge to Visual Comfort Products and shares that knowledge of Lowe's on this podcast.

• How Lowe’s works with in-store brands vs. online brands – 4:41

• How Lowe’s decides which products are sold online – 7:49

• How PIMS can help you upload SKU’s into Lowe’s online portal – 11:37

• The top sales strategy Visual Comfort Products is focused on in 2020 – 15:45

• Tactics for getting product reviews – 20:05

• How to manage products on multiple sales channels – 23:26

• The number one missed opportunity for online sales growth – 28:19

• The number one cause of online returns – 31:24

• How to create digital assets – 31:39

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Want more information? Related post: 5 Steps to Increasing Sales on Home Depot