EP1: How to Market Your Small Business + Benefits of YouTube Influencers | Andrew Stephenson, VP of Marketing at Newair®

Our first guest is Andrew Stephenson. He shares his story on how he used YouTube Influencers and Social Media to market a small business with limited resources. We also talk about what makes for a successful product launch and the do’s and don’ts of product asset creation.

Andrew Stephenson has been Vice President of Newair® for the past 2 and a half years. A 20-year industry expert, Andrew brings a unique combination of digital strategy, entrepreneurial vision and an unwavering passion for delivering tangible results to his current role. Prior to joining Newair®, Andrew held key positions at top North American agencies including Mosaic Sales Solutions, where he served as vice president, designing and executing award-winning campaigns and thought leadership for Fortune 500 clients such as Samsung, Starbucks, Microsoft, Royal Bank of Canada, Bayer Pharmaceuticals, Virgin Gaming, P&G, Clorox and many more.

• The brand benefits of YouTube Influencers – 4:24

• How to market your small business with Instagram – 6:01

• How to capture key data insights on Instagram – 7:38

• What to consider when you create visual assets for your products – 9:25

• The types of images you need to market your products – 11:50

• The process behind a successful product launch – 14:48

• How and where to use user generated content – 17: 34

• Inspirational brands to watch – 20:40

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