COVID-19 Cash Flow Runway Plan & Forecasting: Strategic Planning Process - Shannon Susko 3HAG Way Author - EP38

What you’ll learn:

On today’s episode, we do a deep dive analysis on how CEOs and business leaders can reimagine their business plan template to adapt to the coronavirus outbreak. You will get everything from how to develop a detailed forecast of your daily cash flow statement to how you can recreate your marketing strategy with empathy. Remember to stay tuned for more COVID-19 related episodes as we continue to give you a coronavirus update from a business perspective.

About our guest:

Shannon has more than 20 years of experience building and leading high-growth technology companies in the financial services industry. Shannon founded her CEO coaching and worldwide speaking business in June 2011. She is the co-founder of Metronome Growth Systems (Jan 2016) which is a cloud-based business platform for best practice high growth businesses, their CEOs, leaders and Business Coaches. Shannon was recognized as one of Canada’s Top 40 under 40 and was awarded the Sarah Kirke Award for Canada’s Leading Women Entrepreneurs in 2006. Shannon was named Deal Maker of the Year in Vancouver in 2011 and was in the Top 3 Mid- Market Deals on Wall Street that year. In 2017 – Shannon was recognized as one of Canada’s 150 Women and in 2018 one of the Top 100 Most Powerful Women in Canada – RBC Champion. Shannon has been recently named Top 25 Inspirational Women in Canada.

Key takeaways from this episode:

• Key business strategic planning advice to guide your company through the pandemic—4:15
• How long is your cash runway? How to forecast/map cash from the bottom up–5:45
• How to cut cost without losing sight of long-term plans—11:28
• The key to repositioning products for this pandemic—13:25
• COVID case studies: success strategies from businesses thinking outside the box—16:00
• 3HAG Way Book: easy grow a successful business with confidence, ease, and joy—20:08
• How personally do you know your competitors? The most challenging roadblock business coaches see clients struggle with—27:18
• Become the market leader: why you can never know enough about the market you play in—30:11
• The difference between micromanaging and a detailed business strategy—34:43

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Episode References: 3HAG Way + Metronome United + Titan International, Inc.

Contact Shannon Susko: LinkedIn

Contact Luke: [email protected] + LinkedIn 

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