Coronavirus & women-owned businesses plus the best time to Negotiate in China is NOW – Mei Xu – EP39

What you’ll learn:

In today’s episode, we get right into it: how has the pandemic impacted women-owned businesses and how are they responding? What can CPG companies do to stay afloat financially as COVID-19 continues? Our guest Mei Xu, founder & CEO of three global companies, is here to lead us through this turbulent economic time and help us see why now is a once-in-a-lifetime opportunity to strengthen your brand.

About our guest:

Mei Xu, a Chinese American businesswoman, successful entrepreneur, and the founder & CEO of three global consumer product companies: Pacific Trade International, Bliss Living Home® and Chesapeake Bay Candle®. Xu successfully negotiated the sale of Chesapeake Bay Candle to Newell Brands in 2017, aligning her lifestyle brand with Newell Brands’ $14 billion portfolio of iconic consumer goods including Elmer’s Glue, Rubbermaid, and Yankee Candle that have been household mainstays for generations.

Key takeaways from this episode:

• The impact of coronavirus on women-owned businesses—2:40
• 2 steps to manage cash flow—5:37
• How to negotiate terms with Chinese factories—7:40
• A hidden opportunity: selling summer items to your China retail channel—10:10
• The number one thing businesses must do to adapt to the pandemic—13:09
• Why you need to own your inventory and how—14:00
• Why this is a once-and-a-lifetime opportunity to reach your customer—16:16
• How to shorten the supply chain process with an online business—19:50
• How Mei Xu supports women venture and women-owned business—20:25
• The biggest problem women face when starting a business and Mei Xu plans on solving it—23:03
• Mei Xu’s biggest piece of advice to entrepreneurs—27:46

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Episode References: www.meixu.com + Yes She May

Contact Mei Xu: [email protected] + LinkedIn

Contact Luke: [email protected] + LinkedIn 

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