Coming to America: How International Companies Can Enter The USA Market- Fernando Cariello Ep89

Coming to America: What You Need to Know About Expanding Your Business to the US Market

Have you been thinking of expanding your business to the US market? Different markets operate differently due to different trade regulations and consumer behaviors. It is important to have the right information and support when entering the US market to ensure success.

In this episode of the Page One Podcast, Luke Peters speaks with Fernando Cariello about the dos and don’ts when penetrating the US business market. Fernando has 29 years of international experience, 23 years in High Tech, and 16 years supporting IT companies to establish operations in the US. He’s a partner of the incubator CuboStart, under the lean startup concept, and co-founder of Base Miami, an accelerator supporting technology companies to develop business globally using Miami as a platform. He’s also a mentor and investor in technology-based companies, with 9 current portfolio companies, and 4 exits.

Listen in to learn how and why some businesses fail and others succeed in the US market. You will also learn about the common mistakes you should avoid when entering the US market to avoid failure at first glance.

Key Takeaways:

• How to understand the difference between your country and the US market and consumer behaviors.
• How to use your creativity and start a business in an unpopular niche that makes more money than the popular niches.
• The importance of having financial capabilities when expanding your business to the US market.

Episode Timeline:

• [2:31] He explains how they help overseas companies that want to operate in the US.
• [4:48] How overseas businesses fail in the US for not understanding their market or adopting the US way of doing business.
• [7:52] He explains how a Brazilian tech company succeeded in the US market doubling its profits and size.
• [9:52] Understanding the difference between your country’s market and the US market, plus the Americans purchasing behaviors.
• [13:50] The impact of how trade laws, regulations, and restrictions work in different countries like Brazil and how they work in the US.
• [17:54] The importance of starting a business in an unpopular niche since that is where the money is, plus an example in the food business.
• [21:56] How to start your business with a business model canvas to help guide you.
• [24:45] Fernando explains the common mistakes that businesses make when expanding to the US market.
• [27:56] He advises on the importance of maintaining good relationships with the people who closely relate to your business.

Quotes:

“Americans don’t buy based on pricing; they buy based on value and risk assessment.”- Fernando [10:41]