Building Products in America — How Elliot Benitez is Reshaping Manufacturing with Nuni Toaster

In this episode of The Eight Figure Product CEO, Luke Peters talks with Elliot Benitez, founder of the Noonie Toaster, about his bold decision to manufacture in the U.S. instead of following the common overseas playbook.

They dive into:

• The challenges and wins of U.S.-based sourcing

• Why Elliot chose American manufacturing over importing from China

• What it really takes to bring hardware to life locally

• Lessons for entrepreneurs rethinking their supply chain strategy

If you’re a founder exploring domestic manufacturing—or just tired of supply chain headaches—this is a must-listen.