Amazon account management - new product launches - supply chain management - John Holby - EP30

What you’ll learn:

CPG.IO is a one-stop-shop for eCommerce. The Amazon agency and eRetailer management firm does the distribution for direct to consumer shipping and product fulfillment. On today’s episode, CPG.IO founder and CEO John Holby gives us his best strategies for a ton of common brand issues online: omni-channel pricing, new product launches, digital marketing, and account management.

About our guest:

John Holby graduated Carthage collage majoring in MIS with a minor in Entrepreneurial Studies. Worked at the Mercantile Exchange before an 11-year career at CDW. Then, he started CPG.IO. Holby is a 39-year old Christian with two boys and a girl under the age of 10. He has a loving wonderful wife of 13 years. He loves to cook and spend time with friends and family.

Key takeaways from this episode:

• IO: the one-stop-shop for all thing’s eCommerce—2:45
• IO company stats (employee count, departments, etc.)—4:45
• Top 3 mistakes brands make on Amazon—7:17
• Amazon digital selling strategies for larger appliances and products—9:50
• Amazon’s internal strategies for staying competitive—10:40
• Step-by-step plan for a new product launch across eRetailers—12:55
• How to negotiate guaranteed minimal margin (GMM)—16:18
• How to negotiate fees and get the best terms—17:44
• How to sell overstock Amazon items—19:23
• Hacks to optimize Amazon product listings—22:20
• Should consumer product brands invest in ARA data?—24:10
• Top tools to improve Amazon sales—26:18
• How to manage Amazon Advertising Services (AMS), allowances, and other Amazon costs—27:17
• Omni-channel (Walmart, eBay, Target, Bed Bath & Beyond) pricing strategies—29:09
• The pros and cons of third-party advertising platforms to drive traffic to eRetailer product listings—32:20
• Holby’s biggest mistake and lesson as an entrepreneur—34:07
• Best tip for getting a shutdown account back online on Amazon—35:58
• Holby’s best habits as a successful businessowner—37:41

Get a FREE evaluation of your online sales strategy

Episode References: http://new.cpg.io/ + Rebate Key + Price Checker 2 + Helium 10

Contact John Holby: LinkedIn

Contact Luke: [email protected] + LinkedIn

Listen, Subscribe, Review: Apple Podcasts + Spotify Podcasts