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The 8-Figure Product CEO - Podcast

The 8-Figure Product CEO

Practical strategies to scale, lead, and exit your physical product business. Hosted by Luke Peters, who built and sold a $80M brand.

The 8-Figure Product CEO is the ONLY podcast built for founder-CEOs scaling physical product businesses and preparing for a successful exit. Each episode features real stories and practical strategies from top entrepreneurs, operators, and investors.

You’ll learn how to lead a growing team, optimize margins, build enterprise value, and navigate the path to acquisition. This podcast delivers actionable insights and direct conversations that help you scale smarter, grow profitably, and make confident decisions as you build a company worth selling.

Entrepreneurship Business Sales Management Marketing
Update frequency
every 6 days
Average duration
35 minutes
Episodes
133
Years Active
2019 - 2025
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Bootstrapping to $400M: How Jim Estill Built Danby Appliances Without Outside Capital

Bootstrapping to $400M: How Jim Estill Built Danby Appliances Without Outside Capital

Jim Estill scaled Danby Appliances to $400M without ever taking outside capital.

In this episode, we go deep on what it really takes to grow a physical product business with no investors, no VC safet…

00:23:26  |   Tue 09 Sep 2025
The Legal Levers Behind a Successful Exit

The Legal Levers Behind a Successful Exit

🎙️ The Legal Levers Behind a Successful Exit

with Pat Linden – M&A Attorney for Founder-Led Companies

Pat Linden has helped 100+ founder-led companies exit—ranging from $10M to $500M+. In this episod…

00:33:50  |   Tue 02 Sep 2025
Why EOS Fails: What Great Leadership Teams Do Differently

Why EOS Fails: What Great Leadership Teams Do Differently

Why EOS Fails: What Great Leadership Teams Do Differently with Paul DiCicco, Executive Coach & Fractional Integrator for organizations running on EOS

Most EOS rollouts stall—and not because of the fr…

00:24:48  |   Tue 26 Aug 2025
How Michael Londo Built a $60K Product Business—Without Going DTC

How Michael Londo Built a $60K Product Business—Without Going DTC

In this episode, I sit down with Michael Londo, founder of Body Balance System, who’s built a red light therapy business selling $60,000 custom-made beds to professionals across the U.S.

Michael’s no…

00:30:11  |   Tue 19 Aug 2025
How Leah Garcia Scaled a Biotech Beauty Brand to $20M—Solo

How Leah Garcia Scaled a Biotech Beauty Brand to $20M—Solo

Leah Garcia built a $20M beauty brand from scratch—no cofounder, no outside capital, and no Amazon dominance.

In this episode, Leah shares the real story behind NULASTIN’s growth, how she turned elas…

00:34:06  |   Tue 12 Aug 2025
Building Leadership Teams That Actually Care – Small Business Insights

Building Leadership Teams That Actually Care – Small Business Insights

Mark Mahoney has seen it all—40 years in the beverage industry, six companies founded, and board roles on ten more. But seven years ago, he made a bold move: he bought out his brother to take over th…

00:28:59  |   Tue 05 Aug 2025
How Keith Bearden Acquired a Premium CPG Brand—and What Every CEO Should Know About PE Deals

How Keith Bearden Acquired a Premium CPG Brand—and What Every CEO Should Know About PE Deals

Keith Bearden isn’t your typical CPG CEO.

He’s led multiple private equity-backed companies, built and sold his own consulting firm, and most recently—used investor capital to acquire Alter Eco Foods

00:33:00  |   Tue 29 Jul 2025
From Cashflow Crunch to Private Equity Sale: Andrew Kamholz’s 20-Year Build in Precision Manufacturing

From Cashflow Crunch to Private Equity Sale: Andrew Kamholz’s 20-Year Build in Precision Manufacturing

What does it take to build a niche, high-complexity business—and actually sell it? In this episode, I sit down with Andrew Kamholz, founder of Edge Precision Manufacturing, who shares the real story …

00:40:04  |   Tue 22 Jul 2025
From Wellness to Wholesale: How Ashlee Foy Grew a $15M Health Brand

From Wellness to Wholesale: How Ashlee Foy Grew a $15M Health Brand

In this episode of the Eight Figure Product CEO Podcast, Luke Peters sits down with Ashlee Foy—co-founder of Renuology and a seasoned health entrepreneur. Starting out as a physician assistant with a…

00:27:14  |   Tue 15 Jul 2025
Bootstrapping Battery Tech in the U.S. — Adam Black on Solving the E-Bike Problem

Bootstrapping Battery Tech in the U.S. — Adam Black on Solving the E-Bike Problem

In this episode of the Eight Figure Product CEO Podcast, Luke Peters sits down with Adam Black, CEO of Cycling Batteries Corp. Adam’s reinventing the e-bike battery—making it safer, smarter, and fast…

00:27:42  |   Tue 08 Jul 2025
Tariff Survival Tactics — How to Protect Margins and Navigate U.S. Trade Policy with Luke Peters

Tariff Survival Tactics — How to Protect Margins and Navigate U.S. Trade Policy with Luke Peters

In this special episode recorded live with the International Housewares Association (IHA), business advisor and 20-year product industry veteran Luke Peters breaks down how U.S. importers can legally…

00:48:36  |   Thu 03 Jul 2025
From Startup to $50M Exit — How Mark Fackler Built, Sold, and Now Coaches CEOs

From Startup to $50M Exit — How Mark Fackler Built, Sold, and Now Coaches CEOs

In this episode of The Eight-Figure Product CEO, Luke Peters talks with Mark Fackler—founder of Stelcom, a $50M engineering consulting firm that started with just two people. Mark shares how he grew …

00:29:29  |   Tue 01 Jul 2025
Tariffs, Supply Chains, and Scaling Furniture: How Jason Shefrin Navigates Global Headwinds

Tariffs, Supply Chains, and Scaling Furniture: How Jason Shefrin Navigates Global Headwinds

In this episode of the Eight Figure Product CEO, Luke Peters sits down with Jason Shefrin—President and CEO of UB Group, a PE-backed furniture company with $250M–$500M in revenue. Jason runs a global…

00:37:43  |   Tue 24 Jun 2025
What Private Equity Wants — Inside the Mind of a Deal Maker with Kirk Michie

What Private Equity Wants — Inside the Mind of a Deal Maker with Kirk Michie

In this episode of The 8-Figure Product CEO, Luke Peters sits down with Kirk Michie, Managing Partner at Candor Advisors—a deal-making pro who’s helped founders sell over $1B worth of businesses.

Kir…

00:43:10  |   Tue 17 Jun 2025
How to Win in AI and Stay Close to Customers — With 3x Founder Eli Portnoy

How to Win in AI and Stay Close to Customers — With 3x Founder Eli Portnoy

In this episode of The 8-Figure Product CEO, Luke Peters sits down with Eli Portnoy — a seasoned founder who's built and sold two successful companies and is now on his third, BackEngine. Eli shares …

00:29:07  |   Tue 10 Jun 2025
How Performance Consulting Helps CEOs Scale Faster with Brad Lee

How Performance Consulting Helps CEOs Scale Faster with Brad Lee

In this episode of The 8-Figure Product CEO, Luke Peters sits down with Brad Lee — a performance consultant and former CEO who scaled a medical device company from $85M to nearly $300M. Brad now help…

00:39:32  |   Tue 03 Jun 2025
Hiring That Drives Results — How to Build a Talent-First Business with Corey Harlock

Hiring That Drives Results — How to Build a Talent-First Business with Corey Harlock

In this episode of The Eight Figure Product CEO, Luke Peters sits down with Corey Harlock, founder of KeyHire, to break down how small to mid-sized companies can hire the right talent to actually dri…

00:41:04  |   Tue 27 May 2025
Building Products in America — How Elliot Benitez is Reshaping Manufacturing with Nuni Toaster

Building Products in America — How Elliot Benitez is Reshaping Manufacturing with Nuni Toaster

In this episode of The Eight Figure Product CEO, Luke Peters talks with Elliot Benitez, founder of the Noonie Toaster, about his bold decision to manufacture in the U.S. instead of following the comm…

00:31:20  |   Tue 20 May 2025
Launching a Premium Sports Drink Brand — Inside Saps Original with Jordan Wilson

Launching a Premium Sports Drink Brand — Inside Saps Original with Jordan Wilson

In this episode of The Eight Figure Product CEO, Luke Peters sits down with Jordan Wilson, founder of Saps Original, a high-end, early-stage sports drink brand that's redefining hydration.

They dive …

00:29:23  |   Tue 13 May 2025
How a Third-Generation Family Business Scaled Past $100M — Featuring Steve Sheinkopf

How a Third-Generation Family Business Scaled Past $100M — Featuring Steve Sheinkopf

In this episode of The Eight Figure Product CEO, Luke Peters interviews Steve Sheinkopf, CEO of Yale Appliance. Steve shares the real story behind scaling a third-generation family business to over $…

00:36:22  |   Tue 06 May 2025
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