George was a pirate, but he wasn’t a very good pirate.
Consultants put together a focus group to figure out what was wrong with George.
“Why doesn’t he have an eyepatch?” said a housewife from Burbank. “And a peg leg. And a hook for a hand.”
“George is such a weak name,” said a lawyer from Thousand Oaks. “Maybe some color of beard could be his name?”
Others suggested that George be recast as a sidekick to a better pirate.
They prepared a report for George, who threw it in the trash.
Along with all of their invoices and bills.