Rumi’s Real Voice: EJAE went from “Failed Trainee” to Golden

Who is the voice behind Rumi in Netflix’s K-Pop Demon Hunters? Meet EJAE, the former SM Entertainment trainee once told she was “too old to debut,” now the singer of “Golden,” the 2025 song of the summer that out-streamed the biggest names in K-pop.

This video traces how EJAE went from a decade in the SM system to the Clive Davis Institute at NYU, discovered songwriting, and started landing records for top artists - like Red Velvet’s “Psycho,” aespa’s “Drama,” and **TWICE’s “Pieces of Love.” Then came Huntrix, Rumi, and the track that changed everything.

Across 8 minutes, we break down:

✅ The high-pressure trainee grind at SM and the four words that ended it: “too old to debut.”

✅ The New York detour that rebuilt her voice, vision, and mental health.

✅ How she become the singing voice of Rumi in K-Pop Demon Hunters.

If you love behind-the-scenes stories, K-pop songwriting, or the art of turning setbacks into bangers, this deep dive is for you.

Drop your thoughts below. Next episode: the singing voice behind Zoey.

Fair Use Disclaimer: This video may include copyrighted material used for the purposes of criticism, commentary, news reporting, teaching, scholarship, or research. Such use qualifies as fair use under 17 U.S.C. § 107. All media and trademarks belong to their respective owners; no infringement is intended.