Test. Optimize. Scale. Episode #186 “Understand What Success Looks Like” W/Simon Penson

My guest this week is Simon Penson. Having started his career in journalism, he quickly became captivated by the power of audience building across all platforms. His expertise grew to encompass digital marketing, business leadership, strategy, and growth.

His natural enthusiasm for innovation led him to establish, grow, and successfully sell two digital businesses, while continuing to pursue opportunities aligned with emerging consumer behavior trends.

Throughout his journey, he gained valuable insights into building and scaling digital businesses effectively, mastering the complexities of M&A to maximize exit value. This experience formed the foundation for Scaled, a consultancy dedicated to guiding the next wave of agency leaders in building profitable businesses through to successful exits and beyond.

His passion for technology remains strong, as he actively invests in founder-led businesses, contributing both capital and experience. He serves as a partner in Haatch Ventures, a leading early-stage B2B SaaS investment fund.

Drawing from his extensive background, he now applies his expertise as a digital-focused NED, NxD, and Chair, helping private equity firms acquire and develop outstanding companies. His approach combines deep digital understanding with practical business experience, making him a valued advisor in the digital business landscape.

Socials and website

Linkedin: https://www.linkedin.com/in/simonpenson/

Website: https://simonpenson.co.uk/

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