Test. Optimize. Scale. #112 “Don't be afraid to pivot to find the right formula.”w/Troy Helming

My guest is Troy Helming! Troy is a Unicorn Founder (with 6 company exits) and a modern-day industrialist.   He’s an inventor (60+ patent claims), an elite athlete, an author (1 book + 100s of articles), and a clean energy executive. He’s founded companies that have generated more than $30 Billion of economic impact, and he serves on numerous boards. He's a longtime wellness practitioner & yogi.

He's a former runway model, former gymnast & national champion (1990) and 2-time All-American male cheerleader, and an American Ninja Warrior. Troy was invited to compete on the hit NBC show in Seasons 10 & 12, was ranked #8 in the world in the Over-40 category in 2018, and then began winning competitions in the “Masters” division.

He now competes – not in the Master’s Division – but as a Pro alongside much younger competitors and regularly places in the top 10% of most competitions, occasionally making the podium (top 3).  Troy’s been the founder & CEO of two impactful clean energy companies: TradeWind Energy, which he founded in 1998 & sold in 2004 and then Pristine Sun: 350 solar projects built so far totaling $500 Million in market value (including projects sold to other companies such as Renesola (NYSE: SOL) & Enerparc) and many high profile projects including the largest floating solar project award in North America & the largest community solar projects in both Vermont and Wisconsin.  He’s the author of the 2005 book The Clean Power Revolution, co-inventor of FloatoRack (an innovative floating solar system with multiple patents pending) and inventor of the Red Gopher (a world-changing technology in stealth mode also with patents pending).  

Troy has been driving an electric car since 2012, alternative cars since 2004 (biodiesel & CNG) as an early adopter, and was the 1st customer of the world’s fastest production motorcycle, the all-electric Lightning LS-218.  Troy is a yogi, rock climber, and family man: he’s married to Alysia Helming, author of the best-selling young adult novel Protogenesis and creator of a TV series in development & co-writer of a movie script in development. They have one son and live in the San Francisco Bay area.

Social and Website: Linkedin: https://www.linkedin.com/in/troyhelming/ Instagram: https://www.instagram.com/solarninjatroy/ Twitter: https://twitter.com/SolarNinjaTroy Facebook: https://www.facebook.com/TroyHelming Website: https://earthgrid.io/ Website: https://www.troyhelming.com/  Social and Website: Linkedin: https://www.linkedin.com/in/troyhelming/ Instagram: https://www.instagram.com/solarninjatroy/ Twitter: https://twitter.com/SolarNinjaTroy Facebook: https://www.facebook.com/TroyHelming Website: https://earthgrid.io/ Website: https://www.troyhelming.com/  For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...

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